HeyNeighbor Local Spotlight: My Wax Room

About the Business

Tell us about your business — what do you do and who do you serve?
My name is Hannah Moss and I’m a licensed beauty professional specializing in Brazilian and body waxing, using compassionate techniques and gentle, luxury wax. I serve women of all ages — from busy moms juggling school drop-offs to professionals who need self-care built into their schedules. My Wax Room is a private, appointment-only studio designed to help you feel confident and cared for.

How did you get started, and what inspired you to launch your business?
I’ve been in the beauty industry since 2009 and have worked in both corporate salons and private studios. After years of perfecting my craft, I wanted to create a more personalized, one-on-one service where women could feel safe, seen, and supported.

What’s your favorite part about running your business in this community?
The women of SWFL are amazing! I love watching clients step out the door with confidence and a smile, and becoming part of their regular self-care routine.

The Local

What makes your business unique in your neighborhood?
My space is private, so clients get my full attention every time. I specialize in efficient yet gentle Brazilian waxing using techniques that minimize discomfort, and I educate clients on pre- and post-care so their skin stays healthy and smooth longer.

How do you stay connected with the local community?
Through social media, word-of-mouth, and supporting other small businesses. I participate in networking events and love referring clients to other trusted local beauty professionals.

What local partnerships or collaborations have been meaningful to you?
Connecting with other local female entrepreneurs has been both meaningful and inspiring — whether we’re swapping advice, sharing successes, or brainstorming ways to grow together. I’ve also enjoyed collaborating with nearby beauty and wellness providers to give our clients the best all-around experience.

Challenges & Wins

What has been one of your biggest challenges, and how did you overcome it?
Relocating from Michigan to Florida meant rebuilding my entire clientele from scratch. I overcame it by showing up consistently online, offering top-notch service every time, and building trust one appointment at a time.

What moment or milestone are you most proud of?
Opening my own private studio in Estero in 2025 has been incredibly rewarding. I’m committed to using only high-end luxury formulas, with a variety tailored to each client’s hair and skin type, so every experience is fully customized.

Marketing & Growth

How have you used local advertising (like HeyNeighbor) to grow your business?
Local advertising helps me connect with amazing women right in my area who might not have discovered me otherwise, putting my name and services in front of future guests.

What’s one marketing tip you’d give to another small business owner?
Be consistent. Even if it feels like no one is watching, keep showing up — online, in the community, and for your clients. Consistency builds trust, and trust builds a business.

Just for Fun

What’s your go-to lunch spot or coffee place around here?
I’m a big fan of Juice Society at Coconut Point (https://www.juicesocietyjuicery.com/) for their organic cold-pressed juices. Always fresh and the perfect way to keep my day nourished.

If your business had a theme song, what would it be?
Body by Megan Thee Stallion. I want my clients to feel confident and comfortable in their skin, exactly as they are.

Any funny or surprising stories from working with local customers?
I’ve had clients tell me their wax appointment felt more like a therapy session than a beauty service. First-timers often come in nervous and leave laughing — and the number of “That wasn’t bad at all!” moments never gets old.

Looking Ahead

What’s next for your business — any exciting plans or projects coming up?
I’m planning enhancements to elevate the customer experience, including expanding and personalizing my after-care retail products to help clients maintain results between appointments.

How can people best support you right now?
Book an appointment, tell a friend, and leave a review. It’s the simplest, most powerful way to help a small business grow.

Supporting local businesses starts with getting to know the people behind them. At HeyNeighbor, we’re proud to celebrate the entrepreneurs who shape our communities through hard work, creativity, and connection. Know a local business owner whose story deserves the spotlight?