Smart Growth
Hyperlocal Marketing: How to Reach Customers Right Where They Live
Learn what hyperlocal marketing is and how it can grow your business by targeting specific neighborhoods.
Charles Rose
As the founder of HeyNeighbor, I help small businesses get seen where it matters most: in their neighborhoods.
Smart Growth
Why Isn’t My Website Showing Up on Google?
Wondering why your website isn’t showing up on Google? You’re not alone. In this guide, we break down the basics of visibility, common indexing problems, and the first steps you can take today to get your website found.
Local Spotlight
Local Spotlight: Gina Sisbarro
From publishing a novel to launching three unique businesses—Sisbarro Acting Studios, Marco Mystery and History, and Playology—Gina Sisbarro has turned her creativity into community impact.
Smart Growth
How to Start a YouTube Channel for Your Small Business
Starting a YouTube channel isn’t just for influencers. Small businesses can utilize video to reach new customers, establish trust, and showcase their expertise. This guide shows you how to set up your channel, plan content, and grow with video marketing on any budget.
Local Advertising
How Local Ads Stack Up Against Facebook and Google Ads
This article breaks down how local ads stack up against the giants—and why hyperlocal targeting may be the most cost-effective strategy for neighborhood businesses.
Local Advertising
Why Geofencing Ads Work for Local Businesses
Learn how local businesses use geofencing to connect with nearby customers and increase foot traffic.
Smart Growth
How Local Businesses Can Prepare and Promote Services After a Disaster
Extreme weather events—like hurricanes, floods, and wildfires—can turn life upside down in hours. For local businesses, being prepared isn’t just about safeguarding your operation. It’s about being ready to serve your neighbors when they need you most.
Local Spotlight
Local Spotlight: Beacon Outdoor Lighting
This week’s Local Spotlight is an interview with Cory Moore, owner of Beacon Outdoor Lighting, a Naples-based firm redefining what outdoor lighting can be.
Success Stories
Success Story: Faith Bible Church Sees Record-Breaking VBS Attendance
Faith Bible Church in Naples, FL, used HeyNeighbor to promote their Vacation Bible School—and saw a 51% increase in registrations, including dozens of unchurched families. Learn how local advertising helped them host their most impactful summer yet.
Local Advertising
The Top Advertising Pain Points for Local Small Businesses
This in-depth guide unpacks the top advertising pain points and why they matter, with trusted data and insights that every business owner should know.
Local Spotlight
Local Spotlight: GROW Business Network
Meet GROW Business Network, a relationship-first networking group helping over 175 local entrepreneurs across Southwest Florida build deeper connections and grow through community. Discover how they’re changing the way local business is done.
Local Advertising
The Top Advertising Pain Points for Local Small Businesses
This in-depth guide unpacks the top advertising pain points and why they matter, with trusted data and insights that every business owner should know.